Nova IVF Fertility partners with Kerala-based Craft Fertility, Announces to Open 10 IVF Centres across Kerala
National, 24th March, 2026: AHH-owned Nova IVF Fertility is expanding its footprint in Kerala through a strategic acquisition of a 30-year-old, most trusted fertility provider – Craft Fertility. This collaboration will see the launch of 10 new centres over the next 3–5 years, blending Nova’s rapid growth with Craft’s trusted clinical excellence to provide advanced fertility solutions across the state.
This acquisition builds on Nova IVF’s momentum of growth and expansion. By integrating advanced IVF lab capabilities, international standards of care, and AI-driven embryology are set to deliver even more precise and superior clinical outcomes for couples.
“Craft Fertility is a treasure trove of clinical excellence. Dr Ashraf has made phenomenal contributions in this field for over 40 years. This is not just an entry for Nova in the state of Kerala, but access to 4 decades of transformative clinical practices in reproductive medicine. The science of reproductive medicine is advancing at a very fast pace globally. The strong clinical and patient-centric approach followed by both enterprises promises to bring more advancements to fertility & IVF care to patients in the country,” said Vishal Bali, Executive Chairman, Asia Healthcare Holdings (AHH).
“This partnership arrives at a critical juncture as Kerala’s fertility rate has dropped to approximately 1.35–1.7 children per woman, well below the replacement level of 2.1“, said Prof. Dr. C. Mohamed Ashraf, Chairman and Medical Director, at CRAFT Hospital & Research Centre. “Since 1999, CRAFT Fertility has been committed to providing ethical, evidence-led care for thousands of couples. Our partnership with Nova IVF is built around a common ethos of ‘clinical excellence.’ As the fastest-growing IVF chain in the country, Nova is the right partner to help us scale quality fertility care into tier 2 and tier 3 regions of Kerala. Together, we will also focus on clinical innovations and cross-collaboration through our multiple fellowship programs.” He added.
Commenting on the partnership, Mr. Shobhit Agarwal, CEO, Nova IVF Fertility, said:“We have long admired Craft Fertility and Dr Ashraf for their leadership in clinical science related to reproductive health. Their IVF treatment protocols are respected across the country and we are delighted to partner with them for our expansion in the state of Kerala. With the drop in fertility rate in the state there is growing awareness of fertility treatments in Kerala and we believe this partnership will provide new generation clinical protocols and technologies like AI based embryo selection to IVF patients in the state. Collectively, we will expand our presence to 10 cities in the state.”
India currently performs 2.5–3 lakh IVF cycles annually. Over the past decade, the science of IVF in India has evolved significantly, moving from a niche treatment to a more widely accessible and technology-driven solution for infertility.
Advances in reproductive medicine including improved embryo culture techniques, vitrification (egg and embryo freezing), preimplantation genetic testing (PGT), and the integration of AI-led embryo selection have enabled improved success rates. Today, fertility care is increasingly personalized, with protocols tailored to individual patient profiles, leading to better clinical outcomes.
About Asia Healthcare Holdings (AHH)
Asia Healthcare Holdings (AHH) is India’s first and only healthcare operating platform dedicated exclusively to building and scaling single-speciality delivery networks. Backed by global investment giants GIC & TPG, AHH has established a strong portfolio of leading healthcare brands across oncology (Cancer Treatment Services India exited in 2019), women and childcare (Motherhood Hospitals), fertility & reproductive medicine (Nova IVF Fertility), and urology & nephrology (Asian Institute of Nephrology and Urology – AINU).
With a differentiated model that integrates clinical excellence, operational discipline, and technology-driven solutions, AHH delivers high-quality, patient-centric care at scale, transforming the way speciality healthcare is delivered across the region.
For more information, please visit https://www.ahholdings.com/
About Nova IVF Fertility
Nova IVF Fertility (NIF) is India’s leading and fastest-growing chain of fertility and IVF centres and part of Asia Healthcare Holdings – the country’s only platform dedicated exclusively to single-speciality healthcare. With a legacy built on trust, transparency, and clinical excellence, Nova IVF Fertility has enabled over 100,000+ clinical pregnancies through its advanced reproductive technologies. With a footprint spanning 120+ centres across 70+ cities, Nova IVF Fertility is committed to making world-class fertility care accessible, personalised, and outcome-driven for couples across India. Backed by a team of internationally trained embryologists and IVF specialists with over a decade of experience on average, NIF brings global best practices and ethical standards to the heart of India’s fertility landscape. The centres offer a full spectrum of fertility treatments, including medical management, basic Assisted Reproductive Technology (ART), and advanced ART procedures, all tailored to each couple’s unique journey.
For more information, please visit: https://www.novaivffertility.com/
About Craft Fertility
Craft Fertility (Centre for Research in Assisted Reproduction and Fetal Therapy) is a leading fertility and reproductive healthcare provider based in Kerala, with over two decades of clinical expertise. Founded by Prof Dr. C. Mohamed Ashraf, Craft is known for its strong outcomes and patient-centric approach, and is a trusted destination for advanced infertility treatment in India. The centre offers a comprehensive range of services, including IVF, ICSI, IUI, fertility preservation, medical genetics, fetal medicine, and advanced reproductive procedures, supported by state-of-the-art laboratories and cutting-edge technology. It follows a highly personalised approach, tailoring treatment protocols to individual patient needs. Craft is the first hospital to be recognized in Kerala by the National Board of India as a teaching institute by offering us FNB (Fellowship of National Board) in Reproductive medicine.
