Director and writer- Neha Lohia’s 45 seconds of Raksha Bandhan advertisement for Chhappanbhog Sweet will melt your heart.
“Raksha Bandhan” is a unique festival dedicated to the bond between a brother and sister, and dedicated to this bond and the occasion is a heartwarming advertisement for Chhappanbhog Sweet, directed, written, and created by Neha Lohia
The 45 seconds advertisement covers the current emotion of pandemic times mixed with the Indian sentiment where women refer to most men as bhaiya. It portrays a touching moment between a delivery boy and a girl who is expecting her distant brother’s parcel on rakhi day.
Neha Lohia has beautifully touched upon the sentiment of the tender bond between brother and sister during the pandemic on the festival of Raksha Bandhan.
“The milkman, the driver, the vegetable vendor, the policeman, the cleaner, the electrician, the househelp, the colleague, the peon we address most men as bhaiya. These 45 seconds are dedicated to each and every man whom we have called bhaiya. Those who have dropped us safely in the night, those who have cooked for us, all those who have helped us and actually lived up to the real significance of the name Bhaiya” says Neha Lohia.
Ravindra Gupta, Director Chhappanbhog Sweet quote “The storyline offered by the Flying Kite creative team looks very interesting as well as realistic with a touch of good humour and heart touching moments. As bread & butter sources for our families, some of us often miss or do compromise on these very important festive moments. The story goes in a natural flow itself and ends with a good message & satisfactory feeling in the viewer’s heart. Most importantly I wish to thank Ms Nikita & Mr. Sharad from Flying Kite who gave us a thought to do this beautiful story & convinced us in all the aspects”
Nikita & Sharad Lohia co-owners of Flying kite entertainment which also recently did a massive association for the vest brand Macho with Tiger Shroff starter Vande Mataram music video with just music was the production house behind the creation of this message-driven Rakhi Commerical film for sweet brand Chhappanbhog that echoes this selfless giving sentiment in their brand positioning. FKE specialises in branded integrations and content for several years and now they foray into message-driven commercials via advertising and they have massive plans to say heartwarming stories and bring alive the spirit of India and the importance of emotional and sentimental values of our country and people.